Major League Soccer

Soccer Palace in Houston Could be Major Boost for the City

Brian Ching building new hybrid bar, restaurant and soccer field in Houston's EaDo neighborhood.

Soccer is more than a 90-minute game, it’s a way of life with unique cultures all around the world.

And ex-U.S. national team player Brian Ching is betting on this in a big way in Houston. The former Houston Dynamo star and current Club Ambassador is in the process of building Pitch 25, a 25,000-square-foot soccer bar, restaurant and indoor field right next BBVA Compass Stadium.

The massive venue will come with all the bells and whistles any soccer fan could dream of – large outdoor beer garden with 100 beers on tap, indoor soccer field, high-end bar food and tons of televisions for game watches.

To top it all off, the facility is perfectly located next to the Houston Dynamo stadium, and in the heart of Houston’s rapidly growing nightlife destination – EaDo. Screen Shot 2017-12-01 at 2.22.44 PM.png

The concept will smartly bring soccer into the heartbeat of the city, which may very well be the catalyst Houston needs to grow its fan base. As more casual fans and residents experience the interconnectedness of soccer culture and everyday social society, the city should see a nice uptick in the sport’s popularity.

As Ching described, “I’m really excited to create an environment that truly matches the excitement of the soccer experience, and create a nationally-recognized soccer destination as the sport continues to increase in popularity in the U.S.”

While opening a bar next to a soccer stadium is nothing novel, the blend of a bar plus an indoor field is rare in the U.S. Some places such as PK’s Restaurant and Bar in Albuquerque have a similar setup, however Pitch 25 is the first we’ve seen with a true focus on the social aspect, as well as soccer.

The facility is expected to be open in time for kickoff of the 2018 MLS season. If successful, we could see this business model being replicated across the country to capitalize on the growth of soccer and increase fan engagement for local clubs.

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